Don’t Waste Your Money On Fancy Packaging

PrettiBoneThoughts11 Comments

EVERY dollar in the reselling game counts! I'm not exaggerating, you can literally turn $1 into $10, $20 or more just by visiting Goodwill on their $1 Days. This post is an interesting one because there are only 2 ways to go about it when it comes to the packaging on Poshmark. Either you spend money on it or you don't; I'm obviously in the latter. Let's dive deeper into a practice that cost people more money than they think in the long run.

Why Do Seller's Pay for Packaging?

While there are many reasons and some might have their own unique justification, I came up with few ideas as to why seller's pay for fancy boxes and trimmings:

  1. Branding purposes
  2. Making it memorable for the customer
  3. Raises the chance of them buying from you again
  4. To get that 5 Star rating
  5. Makes them feel good inside

If I'm missing something, leave it in the comments. Next let me justify why I'm qualified to talk about this topic.

A Little Bit About My Stats

I've been selling on Poshmark since August 23, 2018, that's almost 9 months now. Over that period I've done well for myself and here are some of my stats:

  • 9380 Listings
  • 6751 Active Listings
  • 2629 Sold Listings
  • 4.9 Rating
  • Never paid 1 dime for packaging except for tape and labels for my Dymo label printer.
  • The only time I put tissue paper in a package was when I had some laying around that I didn't buy.

Image


So why is this important? In statistics, you need a good sample size before you make an inference about almost anything. I know my numbers are sizable enough for me to make an assessment of this topic. Just think of me as your Poshmark guinea pig. Next, let's quickly debunk the 5 reasons why I think people pay for packaging. 

Let's Knock Them Down

Again, I'm going to go through these quickly since I have other important things to discuss.

1. Branding Purposes
For the most part, most of us are not selling ANYTHING that has our brand on it. We're just reselling clothes from brands that have already established their reputation with the customers. In other words, they're not buying something from PrettiBone because it's from PrettiBone. They're buying an Adidas jacket that they like at a good price and it just HAPPENS to be sold by Prettibone. I brand myself in other ways but that's beyond the scope of this article.

2. Making it Memorable for the Customer
For like what...5 minutes? Customers don't spend the day pondering about all the trimmings that was put in the packaging. And I'm sure they don't keep the cards you put in it. The most that will happen is they'll save the tissue paper to use when someone else orders form them.

3. Raises the Chance of Them Buying From You Again
This is simply not true because the item goes before the packaging. If your item is as described and you gave them a great price, they'll keep coming back. They're definitely not coming back for the packaging. If that's the case they can go to their local Party City and buy all the ribbons and tissue paper they want and swim in it.

4. To Get that 5 Star Rating
No, just no. 2629 units sold and I'm at a 4.9 rating. Moving on...

5. Makes Them Feel Good Inside
People have told me this in my comments and I'm truly stunned. If you need that type of affirmation, go volunteer or donate your money to a good cause for those that really need it.

With that out of the way, let's talk about the important points.

You're Adding to the Waste

I'm sure we all know by now that the fashion industry is detrimental to the environment. This is tough because we all need clothes, some of us just buy more than other. But for those of us reselling clothes, we're extending the life of the piece therefore extending the time it takes for the piece to hit the landfills while making money. It's almost a win-win. With that said, all this tissue paper and love notes that you’re including in your order is just adding more waste to an industry that’s already a drag on the environment. 

How that doesn't compute with people make no sense to me. Don't claim the benefits of reselling then do a 180 on the environment by adding more crap to it.

"One Last Question Before I Buy"

Has a potential customer ever asked you "hey, do you promise to wrap it with tissue paper, twine and a handwritten card before I buy?". No? Me neither. Having good pictures, a good price, a good description and good ratings are enough to make a sell. You will never be able to leverage packaging to make a sell on Poshmark. Again, the product precedes the packaging. 

It's Not Scalable

If you’re trying to make real money from reselling clothes, this method is definitely not scalable. You will not be able to keep this up if you get more orders. And by doing this you’re holding yourself back from reaching that stage where you get a lot orders. I wouldn't know what to do if I had to wrap, twine and add a handwritten card for 400+ orders every month.

Think about this, AMAZON is the biggest and most efficient online retailer. Have you ever received a handwritten card from them? No, but you don’t care because they ship you exactly what you ordered in the condition you expect CONSISTENTLY. Don’t think you’re “making a connection” with anyone when you’re adding all of this other stuff. Amazon's only connection with us is their accuracy, price and shipping speed. We don't really care about anything else but those 3 things.

Time, Time, Time!

I will argue by the time you finish packaging a sale with all your packaging trimmings, I would have already steamed, shot and listed 1 item. In the long run, it really adds up. Don't fool yourself into thinking "It only takes 20 seconds". Literally someone told me that. This type of hyperbole will mask the true cost of your time. My team literally time ourselves over and over again down to the second to get our efficiency up. That's how serious we take it when it comes to our time, I advise you to do the same.

What You Should Be Focusing On Instead

  1. Sourcing quality items
  2. Good Pictures
  3. Accurate Descriptions
  4. Great Price
  5. Quick Shipping

These 5 things are the ONLY things my team and I focus on. Everything else is secondary. And I must say, after 2629 units sold, we did pretty well using this strategy.

FREE USPS Priority Supplies

I'm sure most of you know this already but here's to those who are new or are still in the dark. You can get FREE USPS Priority boxes by clicking here. These boxes will fit mostly everything you're shipping. My favorite is this bad boy right here, I use it for a lot of my orders.

Image

Maybe I'm Being Too Harsh

Sometimes I forget the majority of us are doing this a hobby or just trying to clear out our literal closet with no intentions of getting bigger. I guess my downfall is I write in a tone that is directed towards those that want to be the best clothing reseller they can be, those that want to make this a real business. Whoever you are, thanks for reading this one. 

11 Comments on “Don’t Waste Your Money On Fancy Packaging”

  1. I’m not doing fancy packaging anymore. I simply don’t have the time since I want to do this full time and scale my business.
    I don’t like that Poshmark includes gift wrapping as part of their shipping instructions. It makes buyers expect something on top on the goods that they are buying and puts an undue burden on the sellers. Of course, Poshmark is happy to SELL all sorts of branded packaging to sellers, which is smart business but adds more cost to running a business if you’re a selling.
    Right now I’m using free UPS supplies and stickers and make sure my items are bagged and packaged securely. I’m already seeing the time saved so I can actually work on inventory!!!

  2. Oh! And I would LOVE a post on tips to lower the time to get an item listed. Meaning. From when you first get to it being fully listed. The order you do things in, timing, and tricks to getting it done as fast as possible. I’ve switched things up multiple times and am always looking for a better way of being more productive and getting more done in less time. The more you can do in a time frame, the faster you grow.

  3. I use usps’s packaging for posh and mercari and am starting to only use poly mailer bags when I sell something that can go first class on ebay since it saves on shipping. I plan to minimize my packaging once I get a certain amount of love notes/feedback. I’ve been planning to keep using clear poly bags to put items in, incase it’s being sent in a box, just incase it rains ect. Do you do anything like this? What are you’re thoughts about damage to items in transport? By the way, I love that you have set up a platform where sellers can learn from each other. I appreciate the time you’ve put into it.

    1. Oh! And I would LOVE a post on tips to lower the time to get an item listed. Meaning. From when you first get to it being fully listed. The order you do things in, timing, and tricks to getting it done as fast as possible. I’ve switched things up multiple times and am always looking for a better way of being more productive and getting more done in less time. The more you can do in a time frame, the faster you grow.

  4. I agree the fancy packaging is unecessary, costly & wasteful to some degree. I use mostly free supplies but I do pay for the supplies that I think are needed to protect item’s (like packing paper, plastic bags). I want my package to get to my buyer quickly & intact. I have ordered a few things off posh where the seller couldn’t have cared LESS, and item’s came damaged as a result which is infuriating when you’re actually excited about a purchase. Love your content! I’m new to reselling and finding my way.

  5. Personally I do enjoy the packaging. It’s my favorite part actually! As a very small seller, it’s really not a big deal to take the time to package things nicely. But I understand the cost off these supplies could definitely add up and I’ve only used supplies that I already had before I started selling. So I’ll definitely have to re-evaluate when I have more sales coming in or run out of tissue paper but for now I definitely enjoy the nice packaging part. But I don’t do handwritten notes or twine, just tissue paper and cute stickers to hold it together.

  6. I absolutely love your advice and your work ethic! Thank you for the tips and keep up the outstanding work!?

  7. Something interesting happened to me last week and i chucked a little because i thought it was rather funny. I sold a shirt I had picked up in Italy. I used the priority mail tyvek envelope from usps and that’s it. I get a 4 star rating from this individual and i click to see why. All it said was packaging so I’m questioning myself like did something maybe happen to it during shipping…I investigated some more. She is an actual poshmark seller who has listings and probably has customized shipping packages. Made me question myself If that is the new norm and did i need to step my game up, but i read this and you are right. People are buying clothes and that’s what they are here for, description and pictures and quality items.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.