This is Part 2 of my The 22 Immutable Laws of Marketing Series. This law is easily one of my favorites from the book because of how it closely relates to my strong belief in differentiation.Since starting a new category is difficult and time-consuming, it’s more practical to ask yourself how can you do the same thing differently. Of course, being … Read More
The 22 Immutable Laws of Marketing Series: 1. The Law of Leadership
You guys know how much I LOVE good non-fiction books. I know a lot of us either don’t have the time or patience to finish a book from cover-to-cover, so I’ve decided to do something new. In this series of blog posts, I will be breaking down one of my favorite books of all time by Al Ries and Jack … Read More