The 22 Immutable Laws of Marketing Series: 2. The Law of Category

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This is Part 2 of my The 22 Immutable Laws of Marketing Series. The Law of Category This law is easily one of my favorites from the book because of how it closely relates to my strong belief in differentiation.Since starting a new category is difficult and time-consuming, it’s more practical to ask yourself how can you do the same thing … Read More

The 22 Immutable Laws of Marketing Series: 1. The Law of Leadership

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The Law of Leadership You guys know how much I LOVE good non-fiction books. I know a lot of us either don’t have the time or patience to finish a book from cover-to-cover, so I’ve decided to do something new. In this series of blog posts, I will be breaking down one of my favorite books of all time by … Read More